BCBGeneration

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BCBGeneration
BCBG is said to stand for “bon chic, bon genre,” translating to “good style, good attitude" in French. BCBGENERATION is the next generation spinoff of BCBGMAXAZRIA's sophisticated style, offering a youthful interpretation of the legendary brand. Channel your inner fashionista while hitting the gym with our collection of stylish athleisure wear from BCBGENERATION!