How do you beat your sweet tooth???

Posted on June 15, 2015 by Dan DeSmidt | 0 comments

How do serious athletes avoid eating junk food???

Over the past several weeks I have been dodging fast food, candy, simple carbs, and any other “fad” for you food I could think of. Sadly, however, the struggle with my sweet tooth has not dulled. Fed up with this, I took a deeper dive into why we love eating garbage.

Primates are omnivorous which means we will eat just about anything that rolls, swims, walks, or flies by us that we can digest without serious repercussions. This is because we are opportunistic predators: Throughout our evolutionary history we have had to obtain the energy needed to survive from any resource we could find. As a result, we are hard wired to search out the most energy rich foods because these will yield the highest reward for the work we put into hunting and gathering.


We still do this today but instead of running, climbing, or lifting for several hours we sit, walk, and shop for our sustenance. Fortunately for us we do not need to run for our lives in order to maintain a healthy diet. This land of plenty, however, has led to an excess availability of the wrong type of food for a non-active lifestyle and poor eating habits are tough to break!

To train for a half marathon I have been running 5 nights out of the week and have since reached a consistent 4-mile run every night. I have had far more energy throughout the day but would be lying if I said I had not eaten my fair share of “cheat foods” following my workouts. When discussing this with my physician, who was once a professional athlete, he informed me that I was thinking about my diet backwards. Instead of deciding the foods to cut out I should find out what I needed to include.

It is counter-productive to grapple with our nature so instead of avoiding specific foods or food groups, I should think of what I eat as a fuel source like gas is to a car. The distance or goals one wants to achieve can be reached by adding the proper amount of the right energy mix: protein, carbohydrates, and even simple sugars are necessary for a variety of resistance, endurance, and power training.

With this in mind, “Food is fuel” is now my mantra these days. Instead of avoiding carbohydrates and trying to load up on protein I will be portioning out foods so I can hit my athletic and aesthetic goals without overfilling the tank, so to speak. 

 Comment below, or follow us on Twitter, Facebook, and Instagram for motivation or updates on how the battle is going!

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Outrunning the Wagon towards Perfect Fitness!

Posted on May 13, 2015 by Dan DeSmidt | 0 comments

I couldn’t fit into my favorite pair of Ashworth madras plaid shorts this morning and had to face a terrifying conclusion: I have gotten fat. I have fallen off of the proverbial wagon. I fell off at Christmas and my face has been buried in the cool ranch flavored daisies ever since.

To say I could not fit into my shorts is a bit of an exaggeration; I was in fact able to button them, the button just popped off in protest shortly thereafter. My girlfriend burst out laughing and gave me a conceding look that said, “Okay, maybe you are right…” Lately I have been complaining to her about my apparent weight gain and she finally broke down and told me I was not allowed to whine if I am not willing to do something about it.

I thought this over as I walked into work this morning.

According to the National institute of Health, 68.8% of adults around my age are considered overweight or obese, 35.7% are considered obese, and 6.3% are extremely obese…. I personally do not want to fall within these ranks.

I used to stay in shape by working out every day, surfing, and hiking. I have, however, found myself devoid of mountains and waves lately so I must find alternative forms of exercise beyond these activities.

It dawns on me now that here at we have Perfect Fitness Light resistance bands, Perfect Fitness Tendon tech pro resistance bands, Perfect Fitness Mini steppers (a miniature stair climber), along with New Balance Life Trnr, Body Trnr, and Gecko Trnr fitness tracking watches. With all of this equipment at my fingertips I should be well on my way to outrunning that wagon! Luckily I get the employee discount. 

Today I will start my training. I have already begun excluding simple carbohydrates from my diet and will look into other healthy living resources to construct a regimen. I will be limiting my sodium and caffeine intake and try to drink a gallon of water a day. I will use all of our Perfect Fitness training equipment once a day and do additional exercises while monitoring my progress using one of our fitness tracking watches, perhaps the New Balance N4 heart rate monitor.

As a goal I have signed several of my coworkers and myself up for the Red, White, & BOOM half-marathon on the 4th of July that takes place in the Twin Cities.

I am jumping into a pair of reebok performance mesh shorts and posting updates on my progress every week. If you want to join me, I have convinced my boss to extend a 20% discount to any of our followers with the promo code “GETFIT” so you may purchase any of our fitness items and follow along with your own goals!

To be fit or not to be fit.... that is the question!


Posted in Active Living, Fitness, Perfect Fitness, Proozy

Tackling Fashion Sense with Science!

Posted on April 30, 2015 by Dan DeSmidt | 0 comments

            When my boss first approached me to discuss my blog I was skeptical. The executive consensus was there is not enough “Fashion” in my blog; so today I took the liberty of addressing the topic.

            As some of you may know, in my first entry I described myself as a Marine Biologist. What you may not know is that I graduated Cum Laude with a Bachelor of Science Degree in Marine Biology with fully funded shark behavior research from the University of Hawaii. While the majority of my undergraduate experience was spent mostly shirtless in slippers and board shorts, upon occasion yours truly would don a terrific moisture-wicking Adidas Puremotion polo (formal AND comfortable) and contend with the fraternity folks and business majors.                                                                                             While I do not presume to know the dressing habits of my readers, I simply assume you all are obscenely good looking and well dressed, I do know how to do research. So, when I heard that I needed to inject some fashion forward thinking into my writing I hit upon a mind-blowing idea: Research it.


            A myriad of articles arise when social psychology and fashion are plugged in to Google Scholar. With the help of my neuroscientist/self-proclaimed fashionista sister, however, I was able to narrow my search. My findings are thus:

            A study of the effect formal and informal styles of dress has on the perception of business professors’ trustworthiness, expertise, and likeability illustrated significant variations within genders. For example, a formally dressed man, say one wearing a Ralph Lauren Big Pony Polo shirt or a Puma Golf Merino V Neck Sweater over a terrific Red House silk collared shirt, would be viewed as more credible than a casually dressed male (Sebastian & Bristow, 2008).


            Interestingly enough, this trend is reversed for women suggesting that dressing in a comfortable Columbia Fleece Hoodie will appear just as credible, if not more, than one wearing a classy Red House Ladies Stripe Shirt. Furthermore, the money spent yearly on improving looks does not necessarily return the principal investment, only raising income by 15 cents, at most, in a study done in China (Hamermesh et al, 2002). This suggests that moving up economically does not necessarily correlate with increased spending on business attire. This study, however, did not look at the effects that dress had on perceived confidence levels. Differences in economy and culture from China to the United States could also complicate these findings and it was suggested that this 15-cent margin would decrease in the United States (Hamermesh et al, 2002).  

            In a similar fashion study, electoral candidates’ had more favorable outcomes when the perceptions of his/her looks improved (Hamermesh, 2006). In line with Sebastian & Bristow’s findings, this suggests that style of dress may be used to improve perceptions of an individual although consistency in dress is suggested to lead to a higher likeability in the end (Sebastian & Bristow, 2008).

            While this may all seem very esoteric, we may make several conclusions that are very easy to understand:

 1) Consistency in dress is key to people liking you so instead of purchasing one shirt on clearance, buy five.


2) The way you dress can be used to affect people’s perception of you, which you can use to your overall advantage. I will be using this argument to get my girlfriend to wear an Oakley bikini around more often to improve her credibility.


And 3) Dressing for success is more complicated than it seems. There are probably more studies suggesting an increase in confidence connected with style of dress has more of an effect on increasing income than the actual money spent on products like dress shirts and makeup does.


Here at we all wear what suits our personalities. We like to be comfortable and we like to express ourselves through what we wear, which, in the end, is really what it is all about. I was skeptical about writing a purely fashion article, but now I am happy for the opportunity. I don’t know what you may like to wear, I do not know how you would like to be perceived, but I know that we carry a variety of products for you to express yourself.


Works Cited:

Hamermesh, Daniel S., Meng, Xin, Zhang, Junsen. (2002) Dress for Success—does primping pay? Labour Economics 9: 361-373.

 Hamermesh, Daniel S. (2006) Changing looks and changing “discrimination”: The beauty of economists. Economics Letters. 93: 405-412.

 Sebastian, Richard J., Bristow, Dennis. (2008) Formal or Informal? The Impact of Style of Dress and Forms of Address on Business Students’ Perceptions of Professors. Journal of Education for Business. March/April 2008: 196-201.

Posted in Fashion, Proozy, Research

Catalyst 2015 Las Vegas Trip

Posted on April 15, 2015 by Dan DeSmidt | 0 comments

My girlfriend, Ruth, and I just drank a jug of table wine. Right now “we” apparently is a strong statement, so for the time being lets just say I find myself utterly content and “crows feet” happy when I hear her laugh at the story I am about to divulge to you. For those who do not know, the body language that indicates somebody is truly glad is not shown in the actual smile but by the crow’s feet at the corner of their eyes. That’s a nifty way you can tell if somebody really thinks you are funny or not. I digress…
My bosses pulled me into their office roughly two weeks ago and informed me that I had been doing so well that they would be adding on to my responsibilities and bringing me along with them on a business trip to Las Vegas. Needless to say I was ecstatic. To be honest, I had never been to Vegas nor had I ever actually gone gambling before, but by noon the following Monday I had accomplished both. Amid the choreographed water shows and the rattling craps tables, roughly 300 executives for some of the largest ecommerce companies in the world were trading business cards and sharing laughs. Good thing I packed my Versace shades. This was an education and I was taking notes.
Several keynote speakers including Robert Herjavec and Scott Wingo illustrated the headwinds that Internet retailers like us will be experiencing in upcoming months. They revealed retailing trends and innovative ways to leverage the use of mobile devices to better understand our customers. They encouraged young CEOs to burn ships and then test the waters around them…
… Looking back, I am not sure if you had those in the right order, Rob, but I still enjoyed the speech ;)
We saw friends from other companies succeed and we made new connections that will ultimately help our company grow. We learned innovative ways to make your shopping experience convenient and enjoyable. We worked hard. Several companies came together and threw a party at the Drais Night Club where women in leotards danced around in giant floating beach balls while CEOs argued business strategies over mai tais. I learned from the best how to shoot the shit with influential business owners and even got to cut a rug alongside a few. 
It’s funny how millionaires can be just as terrible at dancing as the rest of us, but it is true. The next day 300 plus hungover executives scrambled out of bed to furiously scribble down more presentation notes while chugging coffee. We had one final "networking lunch" and before you know it we were back at the Proozy headquarters putting what we learned to the test.
All in all it was a fun trip. It was an intense trip. My first business trip was filled with ecommerce compatriots that live and die to provide the best service they can, some of which while still dressed in Oakley bikinis at the edge of a pool. When I unpacked at home later that week, I noticed that my myriad Ralph Lauren t-shirts and reebok superior polos were as worn out as I felt and it reminded my of a quote from one of my favorite musicians.
“Wrinkles only go where the smiles have been.”—Jimmy Buffett.

Posted in Proozy, Vegas

Happy Easter!

Posted on April 06, 2015 by Dan DeSmidt | 0 comments

Yesterday was Easter Sunday. My mother still hides my Easter Basket and yesterday morning I woke up to my dog nosing through it. I guess a stainless steel Dog food Container can’t stand between a 150lb bull mastiff and a chocolate rabbit, but that’s what you get when you hide candy on Dirks level. Luckily he is not into eating clothes or the Puma sweatshirt she got me would have been in real trouble.

This holiday always reminds me of a story I have from my glory days in Hawaii. My roommate at the time, whom we nicknamed “Jesus” for his beard and ridiculous hair, smoked an obscene amount of marijuana. In the middle of March he decided he was going to a hippie retreat in the Hawaiian wilderness and subsequently missed out on the following 3 weeks of school. He was gone so long, in fact, that it prompted me to start making resurrection jokes around Easter when this happened. 

With four days until the Holiday I received my Easter Basket in the mail. Three days 'til, I rose to find my room full of weed smoke, yet again, and my roommate Jesus covered in dirt and wreaking of B.O., nosing through my egg shaped jellybeans much like my dog was doing yesterday morning. If his New Balance calorie counting watch was able to talk it would have been screaming bloody murder at him. Noticing I was there, he apologized and took another puff of his pipe, ascending to yet another higher plane while I left to meet some friends for breakfast. If Daniel had prophesied the end of his easter candy I would say my namesake and I had more in common. Before I left, Jesus had started playing around with my perfect fitness workout equipment, apparently riding his sugar rush out on my mini stepper and simultaneously doing chest flies with my tendon pro.... it was quite a sight.  

Much of this wonderful holiday symbolizes new beginnings, hence the eggs filled with candy and other wonderful prizes: promises of a new and bright future. While it may not be as deep seated as a religious resurrection or the theft of holiday candy by dogs of all kinds, the revealing of our new website holds equal promise for the 30 plus workers here at We will nurture and care for it as if it were an egg. It holds our dreams and has unlimited potential as a company. It holds the potential to bring you the best deals, to donate to just causes, to spread style and promote positivity. We care about Proozy because we care about you, not just as our loyal customer, but also as our friends and family. Happy Easter. :)



Posted in Dogs, Holiday, Proozy

Proozing the News: Introduction

Posted on March 26, 2015 by Dan DeSmidt | 0 comments

My smartphone is programmed to play my favorite motivational speech at 5:15am. When it blasted inspiration at me this morning my girlfriend found out how tossing it across the room does not, in fact, turn it off. The “be-a-lion”-soapbox preacher got several decibels louder when my phone hit the wall. Thank goodness for life proof cases.

Today is the day.

Today I am particularly excited.

Today, our company is launching a new online retail website.

Prrrrrrooooooozzzzzzzyyyyyyy Dot. Com.

With this ringing in my head I steam rolled over her to get out of bed and got ready for the day, “OOOOHHHH ITS SOOO EAARLLLYYYY”…. I am a morning person; she is not. I threw on one of the myriad collard shirts I have and some Reebok mesh athletic shorts. I call it business casual but really it is just, affordable, comfortable, and it looks nice.  

As I made my way to the coffee maker downstairs I was reminded to enjoy the little things in life as I caught my dog, Dirk, lounging spread eagle on our leather couch that he is not allowed on. Better that than chewing on my Ol’ Mans’ new Adams a12os Iron that was set sitting out, I suppose. Dirk’s leg twitched, shaking the proverbial shoelace of drool that was hanging from an inverted jowl as I walked by. He looked content so I did not bother him. I laughed my ass off though.


Laughing your ass off is a pretty good way to start the day. So is 3 cups of coffee. In order to get our products from the shelves to you, our Savvy customer, in a timely and high fashion manner, yours truly goes through roughly 1 pot of coffee during the day. In fact I am currently downing what is likely my last cup while jamming to tunes with my tie around my head. This is my end of the day release: the calm after the storm so-to-speak. On any regular day, in roughly one hour I would either be hammering out some reps at the gym, hitting up my medieval combat class, fencing sabre, or buying my girlfriend fresh flowers. But today I am spending it with you; our remarkable

Without further ado, I introduce m’self: My name is Daniel DeSmidt, Level 2 Marketing Analyst (whatever that means), marine biologist, aspiring actor, and friend. is the company I work for and this is the company I keep! Where you – the savvy customer --saves in style!



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